![]() The company’s 20-person fulfillment team, which customizes, sews, packs and ships all orders, works there. The team also closed its New York City office on March 13. Last week, the company shut down its single retail location in Palm Beach and postponed the opening of a Hamptons seasonal pop-up location in April. We are taking into account what colors they like, their kids’ names,” said Glazer. “Where another brand might send out a few cosmetics, we are sending customized things to each person. The brand has never paid influencers to post, but it typically gifts $500 to $1,000 worth of product per influencer in the hopes that the person will shout out the brand on social media. Glazer said these packages weren’t light on the product - they typically contained five or more pieces - and it required a lot of time and research to create the perfect assortment of customized pouches, bags and travel accessories for each influencer. For our priorities, that’s not where we are at right now,” said Kendall Glazer, co-CEO and co-founder of Stoney Clover Lane. We have to be careful about resources and where we are using them right now. “Some influencers are still promoting things, but do people want just a random box sent to them at this time? I don’t know. ![]() Now the company’s influencer outreach is at a complete standstill. In some months, the company’s brand team sent as many as 50 packages, but on average, they sent about 20 a month. Prior to the outbreak, Stoney Clover Lane was sending packages to influential friends of the brand, influencers who recently purchased or followed the brand, and influencers who might be interested in the product based on their style. In Stoney Clover Lane’s case, gifting product to influential bloggers and models has come to a firm halt for the foreseeable future. to March, he has seen a steep drop of roughly 15%. Eric Dahan, CEO and co-founder of influencer marketing firm Open Influence, said the company has been tracking “hundreds of thousands of” sponsored and organic influencer posts over the last few months, and from Feb. Influencers are asking followers what type of content they should share at a time when outfit-of-the-day posts and promoted pictures don’t feel quite right. Some are turning to influencers at this time as a way to create content, with large gatherings and non-essential operations like photo shoots on hold indefinitely. Let me know if you create your own or send me a photo on Instagram! They’re SO CUTE and practical.As coronavirus continues to spread and non-essential businesses shut down, companies like customizable accessories brand Stoney Clover Lane are rethinking influencer marketing strategies, halting gifting and instead focusing on building relationships with customers. Now fast forward to last weekend when my makeup bag broke, I knew exactly what I wanted to purchase, so I logged into Stoney Clover Lane and the EXACT makeup bag I created above for $30 was $130… no way!!! I turned to amazon for this cute clear plastic pouch and Etsy for these adhesive varsity letters and voila! My own personalized Stoney Clover Lane makeup bag for a fraction of the price! She has tons of other colors and size options for you, click here to start creating and shopping! For reference, I have the XL size white pouch, with my letters as seen above. Rewind about a year ago, and I ordered this XL size white pouch with “TOREY” varsity letters from an Etsy seller, who was so sweet! I ended up just LOVING the quality, that I went back to order two of my really good friends their own personalized cosmetic pouches with their new wedding initials on them and they turned out adorable □ This Etsy seller who hand makes these personalized pouches that look JUST like Stoney Clover Lane sells them for a fraction of the price, but literally the same materials, colors, sizes, etc. ![]()
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